With the launch of Clarion Health, Medicare-eligible patients in Southwest Florida now have an innovative new option when selecting their health plan.

Lee Health established Clarion Health to align with physicians, hospitals and other healthcare facilities in a seven-county region from Collier County up to Sarasota County.

Clarion Health aims to bring a better approach to Medicare for Southwest Florida’s seniors. The plan is designed to provide better benefits, personalized care and easy to understand, with online tools and a designated service team to help members get the most out of their coverage.

Patients will be able to begin enrolling on Oct. 15. After, benefits will begin on Jan. 1.

For more information, visit www.clarionhealth.org.